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    By Tom Talbot

    Live chat has become a very powerful tool in the business world. Customers expect it and prefer it. And if you still don’t offer it you are hurting your sales potential. Let’s take a look at some of the more convincing statistics on the topic.


    A study by projects that chat will continue to grow and become a necessity as more and more users check out a website as they research and ask questions about products and services before purchasing.


    Chat has become so important that many users won’t even bother if a business doesn’t have live chat set up on their site. This number is only going to get higher.


    Potential customers were much more likely to return to a website that offers live chat. Return customers translate to repeat sales.  


    Not only do visitors prefer chat, the conversion rates skyrocket with the chat option.  Check out Intercom’s findings.


    Chat is very effective. Just one reply makes visitors 50% more likely to convert. Two replies makes them 100% more likely.


    A study by Moxie Software, Inc. found 75% prefer live chat instead of speaking with a person.

    At Coolfront, our internal sales team uses Olark for our live chat. For quick questions, information and troubleshooting our customers and staff love it. If your business doesn’t have chat capabilities yet consider implementing. Your revenue could depend on it!



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