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    By Jim D'Amico


    If you had to take a guess to decide what holiday you believe Americans spend the most money on candy, what would your guess be?  Halloween? Christmas? Super Bowl Sunday? Easter? The answer is Easter.

    “According to Nielsen's point-of-sale data, about 17 percent of the candy sold each year is "seasonal" branded to be consumed during a specific holiday. Easter, surprisingly, makes up more than a third of that seasonal candy"  

    But that doesn’t mean we don’t spend a lot on candy for those other holidays.  Well, OK, take Super Bowl Sunday off the list. We’re talking candy not chicken wings.

    Here’s some sweet information from CBS Moneywatch:

    “Americans will spend more on Halloween candy this year, due to rising candy prices and more generous spending habits.

    Americans will increase their spending on Halloween candy by 4.2 percent in 2018, bringing total spending to $2.5 billion, or $20.10 per household," according to IHS Markit.

    Spending will get a boost from stronger consumer confidence and real disposable income growth, the research firm said. The cost of candy will rise half a percent, after a recent rise in the price of sugar.

    Still, another survey found that consumers plan to spend much more on Halloween treats. The typical consumer plans to shell out $185.50 this year on Halloween, earmarking about 41 percent -- or $76 -- for candy, according to online loan marketplace LendEDU, which surveyed 1,000 consumers.”

    “Halloween candy may divide us across state lines, but the U.S. can rally behind Skittles, Reese's Cups and M&M's, the top three most popular Halloween candies across the country," according to 

    Certainly, we have quite the sweet tooth, but how do we stack up against those much thinner Europeans?

    “Americans consume 2.8 billion pounds of chocolate each year, or over 11 pounds per person. Americans eat an average of 22 pounds of candy each year, split almost equally between candy and chocolate. That's far less than most Europeans consume.”

    More than 60 million Hershey's Kisses chocolates are produced each day at the company's two factories. Today's Kisses brand chocolates use Hershey's original milk chocolate formula.

    Mars calls Snickers the world's most popular chocolate bar, although it is third on our list of U.S. chocolate candy sales. Introduced in 1930, the bar was named after one of the Mars family's favorite horses.”


    Top 10 Candy sold in the U.S.

    1. M&M’s
    2. Reese’s Peanut Butter Cups
    3. Snickers
    4. Hershey’s Milk Chocolate Bar
    5. Kit Kat
    6. Twix
    7. 3 Musketeers
    8. Hersheys Cookies & Creme
    9. Milky Way
    10. Almond Joy

    What do you do after the last Trick or Treater rings your doorbell? If you’re like me, you put that candy away with a vow that you will not touch it ever again.  But usually, within a couple of weeks my waistline tells the truth!

    Sources: Google/Neilsen,, CBS Moneywatch,,,


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