Marketing Automation and Computer Geeks

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    By Julia Barrett

    Julia.jpg“A computer geek and a service tech walk into a bar and well the rest is history …” is Coolfront Technologies claim to fame.

    But it’s deeper than that, Coolfront Technologies is known for focusing on improving the online adventure for customers by constantly adding features and product improvements to our pricing app and service agreement software.

    So while we’re busy trying to give users the ultimate Coolfront experience, we’re also focusing on having the ultimate experience to improve efficiency and consistency within our internal team.

    Our marketing department is made up of a small team but man do we accomplish a lot with some help from marketing automation.

    What is Marketing Automation?

    Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation make these tasks easier.


    Today I’m choosing to focus on the importance of marketing automation because in the service business, you may not have a large team to delegate tasks too so that leaves a small team to handle the big and small marketing tasks. I’m here to say that you don’t have to go through it alone.

    What’s so great about Marketing Automation is that you’re still able to leave a personalized touch to the marketing that you want to send out, whether it’s emails or social media blasts while staying as the forefront on customers’ minds and not be crunched on time.

    Our team at Coolfront has written several blog posts on Marketing Automation (I recommend checking them out) because we want you to know that it really does increase efficiency within your business. We’re living proof of it.

    When it comes down to it, as one of the individuals who works with Marketing Automation everyday, it’s a huge relief and time-saver. I have my hand in several different projects Monday through Friday and sometimes it is easy to forgot the little things. But the little things are what keep you connected to the homeowner - they matter so it is important to take the time to do them. If you want to send out blog posts that you feel are important, set some time aside on Monday to schedule them to go out throughout the week or if you want to send a personalized holiday email to customers, marketing automation has the tools to keep you covered.

    The idea of deciding which Marketing Automation software to go for can be scary because it is an investment and you don’t want to take a gamble so how do you know which platform will be worth it? Like Paul mentions in his blog, “One Efficiency Hack Every Contractor Should Use” there are a few choices that work well for small businesses:





    It’s the little things that matter the most in small businesses and they should always be a high priority in your business. So if you’re focusing on dispatching, accounting, job quoting, inventory control, HR and marketing on a day-to-day basis it’s time for some help.

    Remember Coolfront Technologies are your sidekicks. Whether you’re looking for some extra customer support or interested in a new flat-rate pricing system which is also zero-cost to the user, get in touch with us—we’re here to help.


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