How Consistency Is The Key To Your Business

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    By Joe Bonacci

    joeStarting, running and maintaining a business is not easy.  It might be one of the toughest things you do in your life.  That doesn’t mean you are not passionate about it or not willing to work hard, but you need to find a way to make it easier.  One important key in a business is consistency.

    This is easier said than done.  Workplaces are often hectic. But when there is a presence of consistency in the workplace, it appears to be better organized and therefore the employees think better of the company. Although some individuals don’t mind constant changes, most prefer stability. When your practices and procedures are constant, your workplace will likely seem less chaotic and more under control.

    There are some cultural rules that are fundamental to creating a healthy office environment. What really matters, then, isn’t what cultural standards you set but rather the fact that you set them and stick with them over a long period of time.

    Consistency also leads to higher rates of employee satisfaction. If you’re inconsistent in the rules and standards you set, your employees may end up feeling confused or even slighted, feel your organization lacks direction and could find themselves unsure whether they really fit in with the culture.  So in return, consistency creates accountability.

    So you are saying to yourself “that’s great, but what does that have to do with growing and maintaining my business?” One thing internal consistency breeds is customer loyalty.  People are loyal to businesses because they are consistent with good customer service and with their pricing.  No surprises, just what they come to expect when they go to XYZ business.

    Too  many companies operate on a day-by-day, case-by-case fashion that is disorganized, undisciplined and certainly inefficient. Whether it's a phone system, store personnel, order handling or general attitude and service ethic, with the best companies, customers know what to expect every time they deal with them.

    Consistent does not mean boring or robotic. It is a road map for each area of your business.  It is possible to be extremely uniform without stifling creativity and originality. Being consistent allows you to more successfully measure changes in the business. When implementing new schemes or processes you will be able to have more reliable results to analyze when trying to measure the success of the new idea or working method.

    Consistency can also assist with accountability.  Setting aside a time to discuss the progress of a project frequently not only keeps you up to date but will motivate staff to get tasks related to the overall project done timely. Meeting face to face to talk about developments almost sets a mini deadline, so doing this reguarly will ensure continually forward movement.

    Here are words to live by - If you are persistent, you will get it. If you are consistent, you will keep it.  We all know that it is cheaper to keep current customers than to gain new ones.



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