How Your Distributor Can Help You: Dealer Programs

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    By Anastasia Harold


    I’ve had the pleasure of working with Coolfront customers for over three years now. You’ve told me about every aspect of your business, from your successes to your struggles, but I haven’t been able to help you with everything. Luckily, you have another crucial ally in your service business: Your distributor.

    The one thing that “separates the men from the boys” is joining a Dealer Program.

    Dealer Programs differ greatly from place to place. They’re usually offered through the manufacturer, but they can also come straight from the distributor. Below are the top benefits of Dealer Programs.

    Access to Tools: Dealer programs provide a condensed guide to help you select programs to grow your business. They can assist you with marketing by helping you create a company website, start direct mail or email marketing. They’ll also point you to sales tools, such mobile apps for selling equipment, customizable sales collateral (brochures, etc.) or software to help streamline your business organization. Oh, and don’t forget the importance of offering financing to your homeowners!

    Access to Special Deals: You can get exclusive money-saving offers and co-op dollars that can help you reinvest in your business. Some offer discounted truck wrapping, uniforms or signage. The dealer program manager vets the products and services, so you can trust their recommendations.

    Access to Information: Your distributor knows about your market and you gain access to this knowledge by participating in their program. They also have valuable insight into the best practices used by other dealers in your area, and nationwide. Why reinvent the wheel? They know what works and what doesn’t and they’re ready to share that with you.

    Access to Networking: Most dealer programs have annual social events, business-training sessions and factory training. Aside from the educational value, you’ll be able to learn from your fellow business owners and build friendships. While you may see other contractors as “competition,” dealers in a dealer program have comradery and see the importance of building each other up, for the benefit of the HVAC trade at large.

    Coolfront Mobile is an invaluable part of many dealer programs. If you’re a distributor and you want to offer Coolfront Mobile to your dealers to help them make more profit and be more organized in the office, go to or give us a call at 888-229-4100 and ask about the Coolfront Affiliate Program! You can read more on promoting Coolfront in one of my other blog posts here


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